Synopsis
An Introduction to Global Media for the 21st Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves and discusses the main theories and central concepts of the field, to explain and analyze these developments.
Tracing first the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. These include:
- the digitization of the global media and communications sector
- the popularization and commercialization of the Internet and digital infrastructure such as the smartphone and platforms
- the emergence and consolidation of global online media and services
- the production and distribution of digital media content
- the monetization and exploitation of user data
- the role of the media users and audiences in the digital age.
Case studies throughout all chapters illustrate crucial developments in this global media landscape. These developments are also seen in the light of geopolitical developments, and the rise of China in particular, as well as the increasing focus on sustainable and social development across industries and the world society.
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About the Author
Ole J. Mjøs is Professor in Media Studies at the Department of Information Science and Media Studies, University of Bergen, Norway. He specializes in the fields of international communication and global media. He is co-author of The Media Welfare State: Nordic Media in the Digital Era (2014), and author of Music, Social Media and Global Mobility (2012) and Media Globalization and the Discovery Channel Networks (2010). He has been a Visiting Scholar at the Center for Global Communication Studies, Annenberg School for Communication, University of Pennsylvania, USA, and visiting researcher at the Centre for Mobilities Research, Lancaster University, UK.
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Paperback. Condition: new. Paperback. An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments.Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book.The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context. "A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781350348707
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Paperback. Condition: New. An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments.Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book.The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context. Seller Inventory # LU-9781350348707
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