Strategic Management: Strategists at Work - Softcover

Robert MacIntosh; Donald MacLean; Craig Robinson

 
9781350347588: Strategic Management: Strategists at Work
Softcover
ISBN 10: 1350347582 ISBN 13: 9781350347588
Publisher: Bloomsbury Academic, 2023

Synopsis

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.

The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.

Visit the authors' website at strategystory.co.uk

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About the Author

Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.

"About this title" may belong to another edition of this title.

Publisher
Bloomsbury Academic
Publication date
2023
Language
English
ISBN 10 
1350347582
ISBN 13 
9781350347588
Binding
Paperback
Edition number
2
Number of pages
240

Other Popular Editions of the Same Title

9781137035448: Strategic Management: Strategists at Work

Featured Edition

ISBN 10:  1137035447 ISBN 13:  9781137035448
Publisher: Red Globe Press, 2014
Softcover