Basics Graphic Design 03: Idea Generation - Softcover

Gavin Ambrose; Neil Leonard

Softcover

ISBN 10: 1350170224 ISBN 13: 9781350170223

Publisher: Bloomsbury Visual Arts, 2020

Synopsis

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. <I>Basics Graphic Design 03: Idea Generation</I> explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

About this title

About the Author

<B>Neil Leonard</B> is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

<B>Gavin Ambrose</B> is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Edition details

• Publisher: Bloomsbury Visual Arts
• Publication date: 2020
• Language: English
• ISBN 10: 1350170224
• ISBN 13: 9781350170223
• Binding: Paperback
• Number of pages: 200