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Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) - Softcover
Synopsis
All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it’s set in stone, who it could appeal to. It needs to be managed.
In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.
The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.
"synopsis" may belong to another edition of this title.
About the Author
Kathryn Best was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator: please see www.kathrynbest.com.
"About this title" may belong to another edition of this title.
- PublisherBloomsbury Visual Arts
- Publication date2019
- ISBN 10 1350148814
- ISBN 13 9781350148819
- BindingPaperback
- LanguageEnglish
- Number of pages216
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Design Management: Managing Design Strategy, Process And Implementation
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Design Management (Paperback)
Published by
Bloomsbury Publishing PLC, London, 2019
ISBN 10: 1350148814
ISBN 13: 9781350148819
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Paperback. Condition: new. Paperback. All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before its set in stone, who it could appeal to. It needs to be managed.In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781350148819
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Design Management
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Design Management: Managing Design Strategy, Process and Implementation
Published by
Bloomsbury Publishing PLC, 2019
ISBN 10: 1350148814
ISBN 13: 9781350148819
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