Swipe, Scan, Shop: Interactive Visual Merchandising - Hardcover

Katherine Schaefer

Hardcover

ISBN 10: 1350092908 ISBN 13: 9781350092907

Publisher: Bloomsbury Visual Arts, 2021

Synopsis

The shopping experience has changed from a transactional event to a sensory experience; learn how retailers create interactive experiences to connect with shoppers, enhance the shopping experience, and increase brand loyalty. As shoppers become more dependent on digital devices and mobile technologies as part of their shopping experience, visual merchandisers are adapting by incorporating digital technologies to tell a story, alert shoppers of product locations and inventory levels, and allow for customization of products as well as the ability to share products with friends. The use of virtual and augmented reality, beacon technologies and facial recognition are just a few ways retailers are creating interactive displays to drive engagement and provide brand experiences. Swipe, Scan and Shop includes extensive interviews and company highlights with brands like Amazon Go, Ted Baker and Sephora to show how retailers are embracing the omnichannel retail experience through in-store displays and window installations.

About this title

About the Author

Kate Schaefer is an Assistant Professor in the Fashion department at Columbia College Chicago. She received her MBA from DePaul University and BA from Indiana University. Katherine oversees the visual merchandising curriculum and leads domestic and international courses to expose students to different perspectives and opportunities in the fashion industry.

Edition details

• Publisher: Bloomsbury Visual Arts
• Publication date: 2021
• Language: English
• ISBN 10: 1350092908
• ISBN 13: 9781350092907
• Binding: Hardcover
• Number of pages: 240