Swipe, Scan, Shop: Interactive Visual Merchandising - Softcover

Kate Schaefer

Softcover

ISBN 10: 1350092878 ISBN 13: 9781350092877

Publisher: Bloomsbury Visual Arts (UK), 2021

Synopsis

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer’s beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.

With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.

With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

About this title

About the Author

Kate Schaefer is an Assistant Professor in the Fashion department at Columbia College Chicago. She received her MBA from DePaul University and BA from Indiana University. Katherine oversees the visual merchandising curriculum and leads domestic and international courses to expose students to different perspectives and opportunities in the fashion industry.

Edition details

• Publisher: Bloomsbury Visual Arts (UK)
• Publication date: 2021
• Language: English
• ISBN 10: 1350092878
• ISBN 13: 9781350092877
• Binding: Paperback
• Number of pages: 194