Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as youre learning them so they become second nature. Covering all the introductory topics a designer needs to know from working with colour and layout, to editing images and designing apps this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction
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Joyce Walsh is a Professor at Boston University. She has taught over 2,500 students and looks forward to many more. Educated in both the arts and technology, she develops courses that integrate design with creative software skills. Experienced in all areas of graphic design, her work is featured in publications and exhibitions internationally. Her course, Design & New Media, which is the model for this book, has been so popular with students her college offers eight sections every semester. She presented a workshop of this approach at the AIGA Converge conference in June 2017 at the University of Southern California in Los Angeles.
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