Synopsis
One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others.
This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected.
· Student work is critiqued to show how projects are really assessed
· Profiles highlight how professional designers themselves address client briefs
· Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback
Written by experienced instructors, this is the perfect guide for those starting their design education.
"synopsis" may belong to another edition of this title.
About the Author
Anitra Nottingham is currently Head of Course Design at RMIT University Online, Australia, and was previously Co-Chair and Online Director of the School of Graphic Design at the Academy of Art University, USA, where she taught design, history, typography, and research methods. Anitra has been a Creative Director in agency and corporate settings, and was a book designer for Oxford University Press and Penguin Books Australia. She holds a Masters from the Graduate School of Education at the University of Melbourne and is co-author of The Graphic Design Process (Bloomsbury, 2019).
"About this title" may belong to another edition of this title.
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Paperback. Condition: New. One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others.This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed· Profiles highlight how professional designers themselves address client briefs· Tips for real-life problems are outlined, like getting stuck and dealing with critical feedbackWritten by experienced instructors, this is the perfect guide for those starting their design education. Seller Inventory # LU-9781350050785
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