Synopsis
Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying todays communication phenomena.
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About the Authors
Ognyan Seizov is a Research Associate at the Contract Management Institute, SRH Hochschule Berlin, Germany.
Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.
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New Studies in Multimodality: Conceptual and Methodological Elaborations
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ISBN 10: 1350026514
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Hardcover. Condition: Very Good. 1st Edition. Hardcover, xvi + 289 pages, NOT ex-library. Minor handling wear, book is clean and bright throughout, with unmarked text, free of inscriptions and stamps, firmly bound. Issued without a dust jacket. -- A collection of advanced theoretical insights and empirical studies that explore the field of multimodality. The volume examines how different modes of communication - such as text, image, sound, and gesture - interact to create meaning in various contexts. This scholarly work focuses on the latest methodological and conceptual innovations in multimodality research, providing a comprehensive analysis of multimodal communication across diverse disciplines, including media studies, linguistics, and education. The contributors engage with key topics such as multimodal literacy, narrative structures, social semiotics, and technological mediation. Special attention is given to how these multimodal elements are analyzed and understood, offering both quantitative and qualitative approaches to studying multimodal texts. The book is an essential resource for researchers and students seeking to deepen their understanding of multimodal theory and its applications in analysing digital media, educational environments, and everyday communication. -- Contents: 1 Introduction: Rethinking Multimodality in the Twenty-first Century / Ognyan Seizov & Janina Wildfeuer; 2 Vectors / Morten Boeriis & Theo van Leeuwen; 3 The "Same" Meaning across Modes? Some Reflections on Transduction as Translation / Søren Vigild Poulsen; 4 Modeling Multimodal Stratification / Morten Boeriis; 5 Understanding Multimodal Meaning Making: Theories of Multimodality in the Light of Reception Studies / Hans-Jürgen Bucher; 6 Approaching Multimodality from the Functional-pragmatic Perspective / Arne Krause; 7 Audio Description: A Practical Application of Multimodal Studies / Christopher Taylor; 8 Multimodal Translational Research: Teaching Visual Texts / Victor Lim-Fei & Serene Tan Kok Yin; 9 "Wikiganda": Detecting Bias in Multimodal Wikipedia Entries / Hartmut Wessler, Christoph Kilian Theil, Heiner Stuckenschmidt, Angelika Storrer & Marc Debus; 10 Exploring Organizational Heritage Identity: The Multimodal Communication Strategies / Carmen Daniela Maier; 11 The "Bologna Process" as a Territory of Knowledge: A Contextualization Analysis / Yannik Porsché; 12 Afterword: Toward a New Discipline of Multimodality / Janina Wildfeuer & Ognyan Seizov; Author Index; Topic Index. Seller Inventory # 011176
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Hardcover. Condition: new. Hardcover. Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying todays communication phenomena. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781350026513
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Hardcover. Condition: new. Hardcover. Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying todays communication phenomena. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781350026513
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