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Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability - Softcover

Reyes-Mercado, Pável

 
9781349933303: Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability

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Synopsis

Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.

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