Principles of Marketology, Volume 2: Practice - Softcover

Aghazadeh, Hashem

Softcover

ISBN 10: 1349720801 ISBN 13: 9781349720804

Publisher: Palgrave Macmillan, 2019

Synopsis

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

About this title

About the Author

Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.

From the Back Cover

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization.

Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligenceand insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2019
• Language: English
• ISBN 10: 1349720801
• ISBN 13: 9781349720804
• Binding: Paperback
• Edition number: 1
• Number of pages: 747