Inspire to Innovate: Management and Innovation in Asia - Softcover

De Meyer, Arnoud

 
9781349545834: Inspire to Innovate: Management and Innovation in Asia

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Synopsis

Innovation in Asia What Do We Know about Innovation Management Already? What is Different about the Implementation of Innovation Management in Asia? Creating New Organizations in Asia for the New Challenges Markets and Marketing Mobilizing the Resources Profit Management Overcoming the Underdog Mentality What to Do Next?

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