Structured Creativity: Formulating an Innovation Strategy - Softcover

Sauber, T.; Tschirky, H.

Softcover

ISBN 10: 1349542806 ISBN 13: 9781349542802

Publisher: Palgrave Macmillan, 2016

Synopsis

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

About this title

About the Author

TIM SAUBER is Corporate Innovation Manager for Hilti Corporation, Liechtenstein, having previously been employed at a consulting company focusing on organizational re-engineering. He spent two years as a Research Associate with the ETH Center for Enterprise Science in Zürich, Switzerland, where he completed his PhD in Innovation Strategy Formulation in 2004.

HUGO TSCHIRKY is Professor of Business Management at the Swiss Federal Institute of Technology, Zurich, Switzerland. He belongs to the ETH Center for Enterprise Science and chairs the fields of General Management, Technology and Innovations Management, and Executive Advanced Development. His research activities are directed towards the management of technology-based companies. Pursuing this he has initiated the development of an internationally aligned education program for the future managers of technology driven enterprises.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2016
• Language: English
• ISBN 10: 1349542806
• ISBN 13: 9781349542802
• Binding: Paperback
• Edition number: 1
• Number of pages: 241