Synopsis
Preface Persuasion, Legitimacy and Leadership Churchill: Metaphor and Heroic Myth Martin Luther King: Messianic Myth Margaret Thatcher and the Myth of Boedicia Clinton and the Rhetoric of Image Restoration Tony Blair and Conviction Rhetoric George W.Bush and the Rhetoric of Moral Accounting Myth, Metaphor and Leadership Appendices 1-11: Corpora and Classification of Metaphors Bibliography Index
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