Items related to Breaking Through: Implementing Customer Focus in Enterprises...

Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library) - Softcover

Vandermerwe, S.

 
9781349517626: Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)
Softcover
ISBN 10: 1349517623 ISBN 13: 9781349517626
Publisher: Palgrave Macmillan, 2004

Synopsis

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

"synopsis" may belong to another edition of this title.

About the Author

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
2004
Language
English
ISBN 10 
1349517623
ISBN 13 
9781349517626
Binding
Paperback
Edition number
1
Number of pages
222