Pro Logo: Brands as a Factor of Progress - Softcover

Chevalier, M.; Mazzalovo, G.

 
9781349514106: Pro Logo: Brands as a Factor of Progress
Softcover
ISBN 10: 1349514101 ISBN 13: 9781349514106
Publisher: Palgrave MacMillan, 2003

This specific ISBN edition is currently not available.

Synopsis

Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization

"synopsis" may belong to another edition of this title.

Publisher
Palgrave MacMillan
Publication date
2003
Language
English
ISBN 10 
1349514101
ISBN 13 
9781349514106
Binding
Paperback

Other Popular Editions of the Same Title

9781403918253: Pro Logo: Brands as a Factor of Progress

Featured Edition

ISBN 10:  1403918252 ISBN 13:  9781403918253
Publisher: Palgrave Macmillan, 2003
Hardcover