Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector - Softcover
Synopsis
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
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About the Author
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.
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