Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth - Softcover

Messner, W.

Softcover

ISBN 10: 1349464864 ISBN 13: 9781349464869

Publisher: Palgrave Macmillan, 2013

Synopsis

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

About this title

About the Author

Wolfgang Messner is Associate Professor of International Management at MYRA School of Business and Director of GloBus Research.
 
He has been in senior management positions with leading companies (BMW Group, Capgemini, Deutsche Bank, The Information Management Group IMG) in Europe and India; Wolfgang has also taught as Adjunct Faculty at WHU – Otto Beisheim School of Management, Royal Docks Business School (University of East London), and the Indian Institute of Management Bangalore. He now undertakes research, runs workshops and consults globally on strategic business transformation projects.
 
He has written six books, most recently Globalization of Professional Services (2012; co-editors Ulrich Bäumer, Peter Kreutter) and Intelligent IT Offshoring to India (2010). His many articles and papers in international journals and magazines deal with business transformation, the business impact of information technology, and intercultural collaboration. Wolfgang holds a doctorate in Marketing from the University of Kassel, an MBA in Financial Management from the University of Wales, and a Master's degree in Informatics after studies at the Technical University Munich and the University of Newcastle upon Tyne.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2013
• Language: English
• ISBN 10: 1349464864
• ISBN 13: 9781349464869
• Binding: Paperback
• Number of pages: 462