Models of Scenario Building and Planning: Facing Uncertainty and Complexity - Softcover

Martelli, A.

Softcover

ISBN 10: 1349451185 ISBN 13: 9781349451180

Publisher: Palgrave Macmillan, 2014

Synopsis

1. Why Scenario Planning? 2. The Missions of Scenarios 3. The Fundamentals of Environmental Analysis 4. Information, Intelligence and Competitive Intelligence 5. The Principles of Scenario Building 6. From Scenario Building to Scenario Planning: a) Intuitive Logic and Trend Impact Analysis 7. From Scenario Building to Scenario Planning: b) Cross Impact Analysis and Morphological Analysis 8. Scenario Planning, Strategies and Mental Models 9. Scenarios in Decision Making 10. Scenarios and the Organisation

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2014
• Language: English
• ISBN 10: 1349451185
• ISBN 13: 9781349451180
• Binding: Paperback
• Number of pages: 316