Brand Revolution: Rethinking Brand Identity - Softcover

Sicard, M.

Softcover

ISBN 10: 1349437301 ISBN 13: 9781349437306

Publisher: Palgrave MacMillan, 2012

Synopsis

PART I Brand Identity: The Story Of A Meteorite A Paradoxical Success Story What Is The Situation Today? When The Unconscious Gets Involved A New Way Of Thinking About Brand Identity PART II An Analytical Method The Concept Behind The Fingerprinting Method The Fingerprinting Method: The 7 Poles The Fingerprinting Method: A User's Manual Conclusion Bibliography Index Of Brands

Edition details

• Publisher: Palgrave MacMillan
• Publication date: 2012
• Language: English
• ISBN 10: 1349437301
• ISBN 13: 9781349437306
• Binding: Paperback