Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business) - Softcover

Ganguly, A.

 
9781349417124: Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business)
Softcover
ISBN 10: 1349417122 ISBN 13: 9781349417124
Publisher: Palgrave Macmillan, 1999

Synopsis

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

"synopsis" may belong to another edition of this title.

About the Author

DR GANGULY is Chairman of ICI India and non-executive member of the boards of several major companies, including British Airways.

"About this title" may belong to another edition of this title.

Publisher
Palgrave Macmillan
Publication date
1999
Language
English
ISBN 10 
1349417122
ISBN 13 
9781349417124
Binding
Paperback
Edition number
1
Number of pages
215

Other Popular Editions of the Same Title

9780333776506: Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business)

Featured Edition

ISBN 10:  033377650X ISBN 13:  9780333776506
Publisher: Palgrave Macmillan, 1999
Hardcover