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Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business) - Softcover
Synopsis
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
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About the Author
DR GANGULY is Chairman of ICI India and non-executive member of the boards of several major companies, including British Airways.
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Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business)
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Business-Driven Research & Development: Managing Knowledge to Create Wealth
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Palgrave Macmillan, 1999
ISBN 10: 1349417122
ISBN 13: 9781349417124
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Business-Driven Research & Development
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it. 202 pp. Englisch. Seller Inventory # 9781349417124
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Business-Driven Research & Development : Managing Knowledge to Create Wealth
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it. Seller Inventory # 9781349417124
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Business-Driven Research & Development
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. DR GANGULY is Chairman of ICI India and non-executive member of the boards of several major companies, including British Airways.Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined . Seller Inventory # 458464559
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Business-driven Research & Development: Managing Knowledge to Create Wealth
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Business-Driven Research & Development: Managing Knowledge to Create Wealth (MacMillan Business)
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