Synopsis
Preface Introduction - What is Business-Driven R&D Some Gleanings from Recent Publications Knowledge and its Management Moving out of the Comfort Zone - the Role of Business Leaders Innovation - Linking Science and Technology to Markets Interactive Networks and Innovations The Human Factor Tracking and Assessing Risks Epilogue Appendix I: Creating a Project Proposal Appendix II: The Business-Driven R&D Process Appendix III: Managing Risk - Targets for Project Teams References
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