Items related to Building Brand Authenticity: 7 Habits of Iconic Brands

Building Brand Authenticity: 7 Habits of Iconic Brands - Softcover

Beverland, M.

 
9781349368433: Building Brand Authenticity: 7 Habits of Iconic Brands
Softcover
ISBN 10: 1349368431 ISBN 13: 9781349368433
Publisher: Palgrave MacMillan, 2009

This specific ISBN edition is currently not available.

Synopsis

The New Brand Reality Why Authenticity The Authenticity Of Stories Appearing As Artisanal Amateurs Sticking To Your Roots Love The Doing Market Immersion Be At One With The Community Indoctrinate Staff Into The Brand Cult What Can You Do? References

"synopsis" may belong to another edition of this title.

Publisher
Palgrave MacMillan
Publication date
2009
Language
English
ISBN 10 
1349368431
ISBN 13 
9781349368433
Binding
Paperback