Synopsis
Introduction Chapter 1: What is Morale? Chapter 2: How Do Organizations Measure Morale? Chapter 3: Why Morale Is So Important: Introduction Why Morale Is So Important 1: Group Morale, Financial Performance and Organization Effectiveness Why Morale Is So Important 2: Individual Morale and Performance Why Morale Is So Important 3: Morale and Customer Satisfaction Why Morale Is So Important 4: Morale, Individual and Organizational Health Chapter 4: Case Study: Culture, Morale and Customer Satisfaction. Hilti Group, Liechtenstein Chapter 5: Creating& Maintaining the High Morale Organization Chapter 6: Current Trends, Issues and Myths in Employee Morale Chapter 7: Summary and Conclusions
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