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The Discourse of Commercialization: A Multi-Perspectived Analysis - Softcover

 
9781349367757: The Discourse of Commercialization: A Multi-Perspectived Analysis

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Synopsis

List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System References Index

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Other Popular Editions of the Same Title

9780230579118: The Discourse of Commercialization: A Multi-Perspectived Analysis (Communicating in Professions and Organizations)

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ISBN 10:  0230579116 ISBN 13:  9780230579118
Publisher: Palgrave Macmillan, 2010
Hardcover