The New Strategic Landscape: Innovative Perspectives on Strategy (Cass Business Press) - Softcover

Verity, Julie

Softcover

ISBN 10: 1349347493 ISBN 13: 9781349347490

Publisher: Palgrave Macmillan, 2012

Synopsis

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.

About this title

Book Description:

Using case examples, this book will explore the alternative perspectives on strategy and assess their usefulness and relevance in today's environment

About the Author:

JULIE VERITY (PhD) is a consultant, lecturer, writer and researcher in the field of strategy. She has split her working life between academia and the commercial world, bringing to each experience and knowledge from the other. Chosen to be the Shell International Fellow at Cranfield School of Management in 1990, her two year fellowship became a twenty year consulting relationship with the giant global oil group. Within Shell, she has worked with the Scenario team, with the Corporate Communications function, with Learning and with many of the Group's national companies. Julie holds visiting faculty positions at Cranfield and Cass Business School and is an associate at Duke CE.

This is an edited collection of chapters from strategists who are academics, practitioners and consultants, all three or combinations of these.
 
Julie Verity

About this edition

• Publisher: Palgrave Macmillan
• Publication date: 2012
• ISBN 10: 1349347493
• ISBN 13: 9781349347490
• Binding: Paperback
• Edition number: 1
• Number of pages: 191