Luxury Strategy in Action - Softcover

Softcover

ISBN 10: 1349346535 ISBN 13: 9781349346530

Publisher: Palgrave Macmillan, 2011

Synopsis

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

About this title

About the Author

Jonas Hoffmann holds a Doctorate in Marketing from the University of Grenoble – France. Associate Professor of Marketing at SKEMA Business School, he teaches at the MSc Luxury and Fashion Management in France and China. He has an extensive experience in consulting and executive training; he has also written several articles about marketing, innovation and the luxury industry.

Ivan Coste-Manière holds a PhD in Chemstry. He has an extensive experience in the luxury industry; he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2011
• Language: English
• ISBN 10: 1349346535
• ISBN 13: 9781349346530
• Binding: Paperback
• Edition number: 1
• Number of pages: 219
• Editor: Hoffmann J., Coste-Manière I.