Synopsis
International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
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About the Author
DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece.
DR MARIAN P. JONES Professor, University of Glasgow, UK.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries. 333 pp. Englisch. Seller Inventory # 9781349314607
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