Items related to Creative Cost-Benefits Reinvention: How to Reverse...

Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism - Softcover

Book 1 of 17: Postcolonial Studies in Education

Dussart, C.

 
9781349289714: Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
Softcover
ISBN 10: 134928971X ISBN 13: 9781349289714
Publisher: Palgrave Macmillan, 2011

Synopsis

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

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About the Author


CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.

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Publisher
Palgrave Macmillan
Publication date
2011
Language
English
ISBN 10 
134928971X
ISBN 13 
9781349289714
Binding
Paperback
Edition number
1
Number of pages
191