Principles of Salesmanship (Classic Reprint) - Softcover

Whitehead, Harold

Softcover

ISBN 10: 1334315027 ISBN 13: 9781334315022

Publisher: Forgotten Books, 2018

Synopsis

Excerpt from Principles of Salesmanship

Men vary greatly in their ability to sell goods. Some are successful because of an inborn aptitude for selling; others succeed through study and practice in the business world. Whatever a man's natural ability may be, it can be developed and made much more effective by the systematic study and application of the principles of salesmanship. This statement is borne out by the experience of The National Cash Register Company, The Burroughs Adding Machine Company, The Edison Dictating Machine Company, and other big concerns which have solved the difficult problem of marketing an expensive specialty on an international scale. Such firms as these could not possibly sell their goods through the length and breadth of the civilized world if their sales depended solely upon the efforts of men who are naturally salesmen. They have been compelled to take the average man as they find him, train him in the methods of the experienced salesman, and then try him out. This careful preparation enables nine men out of ten to make good where formerly 90 per cent would have failed if left to their own devices. Ex perience proves that whatever natural ability a man may possess, his value as a sales producer will be incomparably greater if he is trained to use his analytical and reasoning faculties as well as the natural intuition of the born salesman.

Edition details

• Publisher: Forgotten Books
• Publication date: 2018
• Language: English
• ISBN 10: 1334315027
• ISBN 13: 9781334315022
• Binding: Paperback
• Number of pages: 370