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Synopsis
Excerpt from Elements of Effective Advertising
But right here a distinction should be made. Everybody knows that advertising is a sales force, and that its function is to create or increase the' demand for a product. As such, therefore, it is usually considered a preliminary to sales. In a general way this is true; yet it does not follow that in every instance advertising precedes selling. In fact, whenever it does so on any large scale, the result is likely to be disappointing to the advertiser.
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Elements of Effective Advertising (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Print on Demand. This book, an insightful guide to the fundamentals of successful advertising campaigns, deconstructs the complex relationship between advertising, sales, and the interplay between the two. The author, an experienced sales manager, emphasizes the importance of understanding the perspectives of both consumers and dealers. By carefully considering the motivations and concerns of each group, businesses can craft advertising messaging that resonates with consumers while incentivizing dealers to promote the product. The book delves into crucial concepts such as building distribution, generating consumer demand, and effectively scheduling advertising to maximize impact. Emphasizing the need to protect dealers and foster long-term partnerships, the author presents a comprehensive framework for designing and executing advertising campaigns that drive sales and build lasting customer relationships. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781334299834_0
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Elements of Effective Advertising Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781334299834
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Elements of Effective Advertising Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781334299834
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Quantity: 15 available