Excerpt from Advertising Methods in Cuba
The metric system is in general use, but other units are common. Sugar is now quoted in pounds instead of Spanish arrobas. Dis tances are computed in metric measurements, which, on the whole.
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Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book delves into the history of advertising strategies and tactics, providing insight into how this force has shaped consumer behaviors in Cuba. Starting from the late 1800s, the author provides a comprehensive overview of print media, catalogs, direct mail, radio, and the use of billboards in the Cuban market. The book also explores the influences of American and European advertising practices, including the impact of Cuban political and economic conditions on the advertising industry. The author traces the evolution of marketing campaigns directed toward specific audiences, particularly women, who often control household purchasing decisions. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781334297236_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781334297236
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781334297236
Quantity: 15 available
Seller: moluna, Greven, Germany
Condition: New. KlappentextrnrnExcerpt from Advertising Methods in CubaThe metric system is in general use, but other units are common. Sugar is now quoted in pounds instead of Spanish arrobas. Dis tances are computed in metric measurements, which, on t. Seller Inventory # 2148130780
Quantity: Over 20 available