How people make decisions, explained through systematic models
This book presents a framework for understanding decision behavior by breaking it into memory, information processes, and rule-based programs. It shows how researchers test these ideas with models that predict how a person chooses among options.
The text uses real‑world examples, including how an investment decision might unfold when selecting stocks for a portfolio. It also explains methods for studying decision making, such as interviews, problem-solving protocols, and constrained writing tasks, all aimed at building testable models of behavior.
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Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book presents a theory of human decision-making that can be used to explain and predict the behavior of individuals in a variety of situations. The theory is based on the idea that decision-making is a process of information processing, and that the behavior of decision-makers can be explained by identifying the information that they use and the rules that they apply to that information. The author provides a detailed description of the theory, along with a number of examples of how it can be used to explain decision-making behavior in organizations and in individuals. The theory is a valuable tool for anyone who wants to understand the decision-making process. It provides a framework for thinking about decision-making, and it can be used to help identify the factors that influence decision-making behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781333795740_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333795740
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333795740
Quantity: 15 available