Synopsis
Excerpt from Adaptive Control Systems in Marketing
Second, the marketing manager must use the information to modify his conception of the market. How will the market respond to a given new product? A new type of promotion? An increase in advertising? A cut back in trade allowances? Either explicitly or implicitly the manager must have a feeling for how the market works. He uses the information he has collected to develop or revise that feeling.
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Adaptive Control Systems in Marketing (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book is a comprehensive guide to marketing operations that offers a detailed framework for adapting marketing strategies to changing market conditions. The author discusses the company's key responsibility to continuously learn from experience and incorporate that knowledge into marketing activities. They emphasize the importance of a formal adaptive control system using consistent data collection and analysis to optimize promotional spending. The author presents a specific model for setting promotion rates by balancing experimentation and learning with profit maximization. This book provides valuable insights into the dynamic nature of marketing and how companies can effectively respond to market shifts to achieve optimal outcomes. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781333780937_0
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333780937
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333780937
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