Synopsis
Excerpt from Standard Lettering
In correct usage the upper parts of the figures 8 and 3, also of the letters Z, B, H, and S are made smaller than the lower parts. The reason for this is demonstrated in figures I and 2.
In figure I the upper and lower parts are made mechanically equal. In figure 2 the upper parts are smaller. We accept the characters of figure 2 as the correct forms because in figure I they appear top heavy. We must adapt the proportions to a pleasing appearance and not to mechanical exactness.
An important factor which must be dealt with in lettering is that the human eye is not always a true discerner. A few simple well-known diagrams in addition to those of figures I and 2 W111 illus trate this point. See figure 3.
Lines aa, bb, and CC are absolutely straight lines. Lines 1 and 2 are parallel with each other as also are lines 3, 4, 5, 6 and 7. Circle M is of the same diameter as square N.
These statements appear false to the eye; but they are easily proved true by test. This principle of optical illusion' has been a great factor in the determination of the rules of lettering and in the spacing apart of letters 1n words.
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Standard Lettering (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book introduces lettering art, with an emphasis on establishing a strong foundational understanding of the craft. The author presents a detailed study of the origin and evolution of lettering standards, revealing the rich history and logic behind its principles. Through practical and clear instructions, readers will master the art of standard lettering, developing an understanding of letter construction, spacing, and proportion. This comprehensive guide covers Roman, Gothic, Italic, and Old English styles, enabling readers to create visually appealing and effective lettering designs. The book not only teaches the technical aspects of lettering but also delves into the psychological and optical factors that influence the perception and readability of letters. By examining the interplay between shape, size, and spacing, readers will develop an appreciation for the subtle nuances that transform ordinary letters into works of art. This book is an essential resource for artists, designers, and anyone seeking to elevate their lettering skills, providing a comprehensive understanding of the craft while inspiring creativity and precision in their work. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781333543051_0
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Standard Lettering Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333543051
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Standard Lettering Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333543051
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