Excerpt from A Test of a Methodology to Rank Quality of Technology in Medical Equipment: December, 1984
Research studies have illustrated the importance of innovation for growth in economies and in industries. On the micro or firm level, innovation by others has been shown to be of potential harm to the non-innovating firm. The relationship, however, between creating a technological advantage and creating a competitive advantage for the innovating firm remains unclear. The difficulties arising from not innovating have been well documented, but the advantages for a firm that has innovated have not been empirically studied.
The difficulty in undertaking a study of the significance of a technological advantage is determining if such an advantage indeed exists. The purpose of this paper is to test a methodology for rating technological advantage. This study will analyze quality of technology in an industry that is considered to be technology-driven because the technology embodied in the products is sophisticated and rapidly changing. The industry is medical diagnostic ultrasound equipment.
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Paperback. Condition: New. Print on Demand. This book's meticulously researched study investigates the significance of technological advancement in various industries, particularly focusing on the medical equipment sector, and specifically on ultrasound technology. It examines the difficulties in objectively assessing the quality of ultrasound equipment and proposes a methodology to rate technological superiority based on expert consensus. The study's findings challenge conventional wisdom, demonstrating that while image quality is a major concern for manufacturers, it is often not a key factor in consumer purchasing decisions. The author argues that this discrepancy may be due to the complexity of the technology and the difficulty in assessing its quality without extensive experience. The book concludes that technological superiority may not always translate to market success, highlighting the importance of understanding consumer perceptions and decision-making processes in product development and marketing strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332284375_0
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