Environment Strategy Coalignment: An Empirical Test of Its Performance Implications (Classic Reprint) - Softcover

N. Venkatraman

 
9781332259663: Environment Strategy Coalignment: An Empirical Test of Its Performance Implications (Classic Reprint)

Synopsis

Excerpt from Environment Strategy Coalignment: An Empirical Test of Its Performance Implications

The general requirement of coalignment between environment and strategy is understood implicitly (andrews, 1980; Bourgeois, 1980; Porter, 1980; Scherer, 1980; Miles and Snow, 1978; Snow and Miles, 1983) rather than in explicit functional forms. Thus, theoreticians postulate environment-strategy relationships using phrases such as: 'matched with,' 'contingent upon,' and 'congruent with' or more simply, 'aligned, fit' and 'congruence,' without necessarily providing precise guidelines for translating such statements into the operau'onal domain of empirical research and statistical tests. Consequently, strategy researchers perforrnin g empirical tests of the impact of environment-strategy coalignment choose an available (often convenient) functional form and perform statistical tests without examining the validity of the underlying assumptions. Since different conceptualizations imply different theoretical meanings and require the use of specific statistical testing schemes, a general lack of correspondence between the conceptualization of coalignment and its empirical tests is a serious weakness in strategy research (venkatraman.

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About the Author

JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org

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