A Behavioral Simulation Model of Sales Planning and Control in a Datacommunications Company (Classic Reprint) - Softcover

John D. W. Morecroft

 
9781332252589: A Behavioral Simulation Model of Sales Planning and Control in a Datacommunications Company (Classic Reprint)

Synopsis

Excerpt from A Behavioral Simulation Model of Sales Planning and Control in a Datacommunications CompanyAbout the PublisherForgotten Books publishes hundreds of thousands of rare and classic books.This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.

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Product Description

Excerpt from A Behavioral Simulation Model of Sales Planning and Control in a Datacommunications Company

The sales objective comes from a complex business planning procedure that consolidates information and judgement from market analysts, account executives, product managers, product schedulers and manufacturing planners. The business plan starts from an estimate of total industry volume for all classes of datacommunications equipment. From historical data and various business assumptions (new product introductions, price changes, competitor actions, expected delivery intervals) market analysts compute the company's expected share of industry sales. By applying the share to industry volume, the business plan generates the company's sales forecast by product line over a two year planning horizon.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

About the Author

Morecroft is Associate Professor of Strategic Management at London Business School.

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