Market Segmentation and the Sources of Rents from Innovation: Personal Computers in the Late 1980's (Classic Reprint) - Softcover
Synopsis
Excerpt from Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's
In differentiated, fast changing product markets, innovative firms might be able to take advantage of several different sources of transitory market power. First, new products might incorporate novel features, making existing products only an imperfect substitute for the new good. Second, firms may try to slow down the pace of rent-dissipation in the marketplace by extending the protective umbrella of a pre-existing brand-name reputation over new product introductions. To take advantage of this branding, innovators might exploit a widespread willingness to pay a brand premium; alternatively, the innovator might concentrate on serving high-margin niche markets for the latest offerings from high-quality branded producers (teece.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Excerpt from Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's Market Segmentation and the Sources of Rents from Innovation: Personal Computers in the Late 1980's was written by Timothy F. Bresnahan and Scott Stern in 1996. This is a 62 page book, containing 15165 words and 4 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
About the Author
Scott Stern is Associate Professor of Management and Strategy at the Kellogg School of Management, Northwestern University.
Manuel Trajtenberg is Chair of the Eitan Berglas School of Economics at Tel Aviv University, Research Associate of the NBER, Research Fellow of the Center for Economic Policy Research in London, and Research Fellow of the Canadian Institute of Advanced Research.
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Market Segmentation and the Sources of Rents From Innovation (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book evaluates the sources of transitory market power in the market for personal computers in the late 1980s. In this dynamic market, many personal computer manufacturers innovated to secure a share of the market, despite the competitive threat of new entrants and substitute products. The author argues that much of this market power came from product differentiation, with buyers being willing to pay a premium for products with desirable features and from established brands. The book analyzes the role of two main forms of product differentiation in the PC industry during this period: whether a product incorporated the latest technological advancements (the "frontier") and whether the product was associated with a strong brand name. The analysis finds that both of these factors played a significant role in determining a product's market power and that the PC market was highly segmented along both dimensions. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332246083_0
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Market Segmentation and the Sources of Rents From Innovation Personal Computers in the Late 1980's Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332246083
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Market Segmentation and the Sources of Rents From Innovation Personal Computers in the Late 1980's Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332246083
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