Items related to Financing the 1964 Election, Vol. 9 (Classic Reprint)

Financing the 1964 Election, Vol. 9 (Classic Reprint) - Softcover

Herbert E. Alexander

 
9781332215850: Financing the 1964 Election, Vol. 9 (Classic Reprint)

Synopsis

This book delves into the fascinating world of political finance, providing a detailed analysis of the funding strategies employed during the 1964 presidential election. By meticulously examining campaign expenditures and contributions from both the Republican and Democratic parties, the author reveals the intricate interplay of money and power within American politics. The book situates the 1964 election within the broader historical context of the era, comparing and contrasting the funding patterns of that year to those of previous elections. It explores the evolving role of large and small contributors, the influence of special interest groups, and the increasing reliance on media campaigns, especially television, in mobilizing public support. The author delves into the thematic depth of the subject, examining the strategies employed by candidates like Barry Goldwater and Lyndon B. Johnson to secure funding, highlighting the significant shift towards direct mail and televised appeals. He also examines the role of pre-convention campaigns and their impact on the nomination process. Through insightful analysis, the author unveils the complex dynamics of political fundraising and its influence on the outcomes of elections. This book offers a unique perspective on the historical interplay of money and politics, revealing the critical role that funding plays in shaping the American political landscape.

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Product Description

Excerpt from Financing the 1964 Election, Vol. 9

The present study is another in a new series made possible under a grant from the Ford Foundation to the Citizens' Research F ounda tion. Other aspects of money in politics in 1964 will be reported in other publications in this series.

The presentation and conclusions are the responsibility of the author and do not necessarily reflect the views of members of the Board of Trustees of the Citizens' Research Foundation.

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