Production and Direction of Radio Programs (Classic Reprint) - Softcover

John S. Carlile

 
9781332182701: Production and Direction of Radio Programs (Classic Reprint)

Synopsis

Excerpt from Production and Direction of Radio Programs

A hospital drive for funds of necessity turns to radio. The station will donate time for the good cause, but who will listen if the program isn't entertainingly projected? Not many. The suc cess of politicians over the radio is in direct relation to their show manship. Radio advisers have been assigned to coach candidates for othee and other prominent speakers in recent campaigns.

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About the Author

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.

Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.

Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

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