Excerpt from How to Compile a Catalog: The Art of Compiling Copy, Selection of Illustrations, Together With Other Valuable Information for the Advertiser
While the writing of this book has not been entirely for my health and amusement, I can truthfully say that it is not written for money alone. No one can remember exactly all his experiences and the little details, and it is well for his own reference to have in print the solution he has found for many of the problems which confront him in his daily.
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Paperback. Condition: New. Print on Demand. This book serves as a comprehensive guide to catalog building, providing practical insights and strategies for creating successful and engaging catalogs. The author, an experienced compiler, shares invaluable lessons learned from working in the field for several years. This book offers a detailed and systematic approach to catalog creation, covering aspects such as planning, organizing, writing, and designing. It delves into the nuances of language, effective illustration techniques, and the psychology behind a reader's interaction with a catalog. The book also provides practical guidance on managing the production process, including tips for working with printers, choosing appropriate paper stocks, and ensuring high-quality results. By following the principles outlined in this book, readers can create catalogs that effectively communicate their message and drive sales. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332141357_0
Quantity: Over 20 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332141357
Quantity: 15 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332141357
Quantity: 15 available
Seller: Buchpark, Trebbin, Germany
Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 26060823/1
Quantity: 1 available