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Modern Type Display: A Manual in the Selection and Use of Type Ornament for Printers Advertisers (Classic Reprint) - Softcover

 
9781332059928: Modern Type Display: A Manual in the Selection and Use of Type Ornament for Printers Advertisers (Classic Reprint)

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Excerpt from Modern Type Display: A Manual in the Selection and Use of Type Ornament for Printers Advertisers



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Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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Excerpt from Modern Type Display: A Manual in the Selection and Use of Type Ornament for Printers Advertisers
About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

"About this title" may belong to another edition of this title.

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J. L. Frazier
Published by Forgotten Books, 2018
ISBN 10: 1332059929 ISBN 13: 9781332059928
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Paperback. Condition: New. Print on Demand. This book delves into the essential art of type display, a crucial element of printing that has often been overlooked in traditional discussions of typography. It examines the historical development of display from its origins in manuscript writing to its evolution in the printed world. The author argues that the principles of display, which rely on the careful arrangement of typefaces, size, and white space, are grounded in logic and reason, not mere whimsy. The book challenges the assumption that type display is solely about decorative embellishment. Instead, it emphasizes the importance of display as a powerful tool for interpretation and attracting attention. This perspective aligns with the broader shift towards a more intentional and deliberate approach to communication that emerged during the early 20th century. The author meticulously explores the fundamental principles of display, including contrast, subordination, and emphasis. He reveals how these principles can be used to guide the reader's eye and make printed material clearer, more concise, and engaging. Ultimately, this book provides valuable insights into the art and science of type display, demonstrating its crucial role in effectively conveying ideas and captivating audiences. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332059928_0

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ISBN 10: 1332059929 ISBN 13: 9781332059928
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332059928

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ISBN 10: 1332059929 ISBN 13: 9781332059928
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