Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory (Classic Reprint) - Softcover
Synopsis
Excerpt from Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory
An experiment was conducted to investigate the relationship between inference and persuasion. Subjects were exposed to an advertisement in which the presence or absence of conclusions and the salience of the consequences associated with committing an inferential error were manipulated orthogonally. Subjects were more likely to generate omitted conclusions spontaneously and form favorable brand attitudes when consequences were salient. Further, when consequences were salient, more accessible attitudes were formed in implicit than in explicit conclusion conditions. Theoretical.
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Spontaneous Inference Processes in Advertising (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book explores the connection between inferences and persuasion in advertising. It examines how the presence or absence of conclusions and the prominence of consequences influence attitudes and memory. The author argues that omitting conclusions can be an effective persuasion technique when consequences are salient, as it encourages readers to draw their own conclusions and form favorable brand attitudes. Additionally, the book delves into the concept of spontaneous inference formation, suggesting that it is more likely to occur when the perceived costs of making an inference are low. Other topics covered include attitude accessibility and the role of effortful information processing in shaping attitudes. Through a series of experiments, the author provides insights into the complex relationship between inference, persuasion, and consumer behavior, highlighting the importance of considering these factors in designing effective advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330299210_0
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