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Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs (Classic Reprint) - Softcover
Synopsis
Excerpt from Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs
Let the author of these pages tell you - the person hold ing this book now - whether as a student, prospective or actual house organ editor, or even if you are interested only generally in the subject of advertising, how to use best what is offered here.
Primarily my purpose in writing this book was not to foist upon the advertising world more house organs, but better house organs; and to help to combat the theory that this form of advertising is in the slightest disrepute. On the other hand, my purpose is to show that a house organ is a part of the general plan of advertising - not a thing apart, or sufficient unto itself, except in rare in stances.
It has taken me ten years to write this book. You can not expect to absorb its contents in a single reading, nor in several readings.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Effective House Organs (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book highlights the evolution and impact of house organs, a versatile marketing tool employed by businesses for over a century. The author, an expert in house organ publishing, draws on decades of experience and hundreds of successful campaigns to illustrate the principles and practices of effective house organ creation. The chapters explore various types of house organs, from those targeting sales teams to those designed for dealers, employees, and consumers. The author emphasizes the importance of aligning house organs with an organization's overall marketing strategy, providing practical guidance on planning, editing, and distributing these publications. The book also delves into the historical significance of house organs, tracing their roots back to the early days of advertising. Overall, this comprehensive guide offers valuable insights into the power of house organs as a means to build relationships, increase sales, and drive business success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330298893_0
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Effective House Organs The Principles and Practice of Editing and Publishing Successful House Organs Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330298893
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Effective House Organs The Principles and Practice of Editing and Publishing Successful House Organs Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330298893
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