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Synopsis
Excerpt from Our Master's Voice Advertising
The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies; plus the advertising agency structure, car card, pos ter, and direct-by-mail companies, plus the services of supply printing, lithography, engraving, etc. Which are largely de pendent upon the advertising business for their existence.
The advertising technique is taken to mean the technique of manufacturing customers by producing systematized illu sions of value or desirability in the minds of the particular public at which the technique is directed.
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Our Master's Voice Advertising (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book gives a discerning look at the advertising business in America, showing how it evolved and became the economic and cultural monolith it is today. The author, an advertising copywriter himself, provides a unique insider's perspective on the industry's inner workings and practices. He explores the ways in which advertising shapes our perceptions and behaviors, controlling the apparatus of social communication and using it to promote the interests of advertisers and vested business powers. This book is a valuable resource for anyone interested in media studies, the history of advertising, or the impact of commercialism on society. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330261552_0
Quantity: Over 20 available
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Our Master's Voice Advertising (Classic Reprint)
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330261552
Quantity: 15 available
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Our Master's Voice Advertising (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330261552
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OUR MASTERS VOICE ADVERTISING
Seller: moluna, Greven, Germany
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Condition: New. KlappentextrnrnExcerpt from Our Master s Voice AdvertisingrnrnThe advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies . Seller Inventory # 2147744252
Quantity: Over 20 available