Synopsis
Excerpt from Advertising Its Principles and Practice
The authors acknowledge their indebtedness to many special treatises on advertising. They acknowledge special indebted ness to the Alexander Hamilton Institute for permission to use material from its Modern Business text on Advertising by Hotchkiss and Tipper.
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Advertising Its Principles and Practice (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book is a comprehensive introduction to advertising, providing a foundation for understanding its role in marketing. It explores the historical development of advertising, from its early roots to its modern manifestations. The author delves into the psychological and economic factors that influence advertising effectiveness, examining the interplay between consumer behavior and marketing strategies. The book also covers key advertising concepts such as branding, copywriting, and media planning, offering practical insights into the creation and execution of successful advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330249802_0
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Advertising Its Principles and Practice Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330249802
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330249802
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