Excerpt from The Psychology of Advertising in Theory and Practice
In this day and generation we are not afraid of theories, systems, ideals, and imagination. What we do avoid is chance, luck, haphazard undertakings, parrot or rule-of-thumb action, and the like. We may be willing to decide on unimportant things by instinct or by the ?ipping of a coin, but when it comes to the serious things of life we want to know that we are trusting to some thing more than mere chance.
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Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book delves into the psychology behind advertising, examining how the human mind perceives and interprets messages, ultimately influencing purchasing decisions. The author skillfully weaves together historical context with insightful observations, drawing upon both scientific research and practical experience to illustrate the principles of perception and apperception. By understanding how our brains work, the book explains how advertising can effectively create desired perceptions and associations in consumers. The author reveals the often-overlooked role of sensory experiences and the power of symbolic representation in advertising, ultimately demonstrating how a deep understanding of human psychology can be harnessed for effective marketing strategies. This book provides a fascinating and practical exploration of the complex relationship between advertising, the human mind, and consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330073124_0
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Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330073124
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330073124
Quantity: 15 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 450 pages. 8.98x5.98x1.02 inches. In Stock. Seller Inventory # __1330073126
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 450 pages. 8.98x5.98x1.02 inches. This item is printed on demand. Seller Inventory # zk1330073126
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Seller: moluna, Greven, Germany
Condition: New. KlappentextrnrnExcerpt from The Psychology of Advertising in Theory and Practice: A Simple Exposition of the Principles of Psychology in Their Relation to Successful AdvertisingIn this day and generation we are not afraid of theories, sy. Seller Inventory # 2147725678
Quantity: Over 20 available