The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising" (Classic Reprint) - Softcover
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Excerpt from The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising"
In former times most women were content to worry along through this vale of tears enveloped in Amged the cuticle which Nature gave them, re Point of View gardless whether It was alabaster or W m whether it was tinted with the brown pig ment that colors the epidermis of the Oriental races. Nowadays, under the influence of the man who writes the beautiful lines about skin foods and creams, the modern woman conceives it to be her duty to be beau tiful, and she becomes impressed with the fact that certain creamy and oleaginous compounds are sup posed to make the skin as smooth as velvet and to sup ply the deficiencies of Nature; hence new factories, new laboratories and new industries. In our boyhood days when we raised poultry on the farm, the old fashioned, patient and plodding hen was deemed good enough for breeding purposes. But the advertising man has relegated the hen to the rear when it comes to hatching chicks. Her favorite occupation, indeed, is gone. Her job is to lay eggs. The advertising man has supplanted her with an incubator which hatches out a hundred chicks while she is cackling and mak ing a great noise over the laying of one egg. Unless the advertising man is speedily restrained, no modern, up-to-date home will be complete without an incu bator.
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The Principles of Practical Publicity (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book charts the evolution of advertising from its humble beginnings in the late 19th century to its transformative role in the business world of the early 20th century. The author argues that advertising, once a mere tool for promoting products, has become a powerful force in shaping consumer habits, creating new industries, and even influencing societal norms. Through in-depth analysis of successful advertising campaigns, the author reveals the psychological principles that underlie effective advertising, emphasizing the importance of repetition, persuasive language, and emotional appeal. The book concludes by examining the ethical implications of advertising's pervasive influence and its potential impact on society. A valuable resource for students of marketing, advertising professionals, and anyone interested in the history of commerce and consumerism. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330037614_0
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The Principles of Practical Publicity Being a Treatise on the Art of Advertising Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330037614
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The Principles of Practical Publicity Being a Treatise on the Art of Advertising Classic Reprint
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PRINCIPLES OF PRAC PUBLICITY
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Condition: New. KlappentextrnrnExcerpt from The Principles of Practical Publicity: Being a Treatise on the Art of Advertising In former times most women were content to worry along through this vale of tears enveloped in Amged the cuticle which Nature . Seller Inventory # 2147722175
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