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Synopsis
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.
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About the Author
Jill Lepore is the David Woods Kemper '41 Professor of American History at Harvard University and professor of law at Harvard Law School. She is also a staff writer at The New Yorker. Her many books include the international bestseller These Truths: A History of the United States. She lives in Cambridge, Massachusetts.
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If Then: How the Simulmatics Corporation Invented the Future
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Liveright (edition Reprint), 2021
ISBN 10: 1324091126
ISBN 13: 9781324091127
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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