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Synopsis
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.
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About the Author
Jill Lepore is the David Woods Kemper '41 Professor of American History at Harvard University and professor of law at Harvard Law School. She is also a staff writer at The New Yorker. Her many books include the international bestseller These Truths: A History of the United States. She lives in Cambridge, Massachusetts.
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If Then: How the Simulmatics Corporation Invented the Future
Published by
Liveright Publishing Corporation, 2021
ISBN 10: 1324091126
ISBN 13: 9781324091127
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. From the best-selling author of These Truths, an exhilarating (New York Times Book Review) account of the Cold War origins of our data-mad era. Seller Inventory # CIN1324091126G
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If Then: How the Simulmatics Corporation Invented the Future
Published by
Liveright (edition Reprint), 2021
ISBN 10: 1324091126
ISBN 13: 9781324091127
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1324091126-11-1
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1324091126I3N00
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If Then: How the Simulmatics Corporation Invented the Future
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If Then: How the Simulmatics Corporation Invented the Future
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1324091126I3N00